Social Media for Realtors: Getting Started and Staying Compliant (Presented by KW Energy and CLAR)]

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🗓️ Tuesday, November 10 ⏰ 1:00 PM – 2:00 PM📍Live at KW Energy Training and Virtual Training via Google Meet

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Join us for this in-person session designed to help REALTORS® get started with social media, create effective content, and understand the rules and requirements that apply when posting online. 

In this session, REALTORS® will learn:

  • Social Media Basics: Learn how to build a consistent, professional social media presence and separate your personal and professional content.
  • What to Post: Explore ideas for real estate and community-focused content that keeps your social media relevant, useful and engaging.
  • Creating Content with Canva: Learn how to create simple, professional graphics, organize your branding and develop reusable content for social media.
  • Facebook Advertising: Learn the basics of paid Facebook advertising, including boosting posts, choosing an audience, setting a budget and understanding your results.
  • Advertising Guidelines: Understand the RECO and MLS® rules that govern advertising in real estate.
  • CREA Trademarks: Learn the proper usage of CREA trademarks in your marketing.
  • REALTOR® Cooperation Policy: Review the key elements of this policy and how it affects your online presence.
  • Check Before You Post: Tips on ensuring compliance and professionalism in all your social media posts.

This session will also include a Q&A and hands-on support for REALTORS® who need assistance with their social media accounts, including profile setup, account settings, or other social media questions.

About the Speakers

Tracy McCormick, CLAR’s MLS® Administrator, has worked with real estate agents for just over 10 years, starting as a front desk admin in a brokerage, before moving to working at the Board level. She now also educates Members on our MLS® Rules and helps make sure they are in compliance when it comes to their listings.

Zoe Mainville, CLAR’s Communications Coordinator, has a certificate in Marketing Management and works extensively with social media as part of her role, including content creation, digital communications, and social media marketing.

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Please RSVP Through This Link: https://forms.gle/6xhdEfZWTvWDXG7MA

Alternatively, you may join virtually via this link: https://meet.google.com/kmn-tvah-hgc

**For more awesome training sessions, visit our official YouTube page HERE

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